Healthcare network · Website redesign · SEO & GEO

MyCHN.org: 9.5× more search visibility for a growing health network

MyCHN is a community health network with clinics across Greater Houston and the Gulf Coast. Viberance has partnered with MyCHN since 2020 on a full website redesign and ongoing SEO, content and AI-search work.

Client

MyCHN Community Health Network

Partner since

2020

Services

Web design, website management, SEO, GEO

Platform

WordPress, Elementor

MyCHN.org website on a laptop
The results

Search growth since January 2022

Measured in Google Search Console and Semrush, January 2022 to September 2026.

9.5×

monthly search impressions
213K → 2.03M

1.2M+

clicks from Google since 2022

71M+

search impressions since 2022

15.3 → 10.2

average Google position (lower is better)

Monthly search impressions
00.5M1M1.5M2M2.5M20222023202420252026
Monthly clicks from Google
0K10K20K30K40K20222023202420252026

Source: Google Search Console, Jan 2022 – Sep 2026.

8.4×

monthly organic visitors
2.9K → 24.4K

5.6×

ranking keywords
2.9K → 16.2K

3.7×

monthly clicks at peak
11.5K → 42.2K

2.47M

peak monthly impressions (Mar 2026)

The challenge

Patients need to find care fast

Patients come to MyCHN.org to book visits, find a clinic or provider, refill prescriptions and check hours, often on their phones and in English or Spanish. The site had to grow with the network, with new clinics, services and providers, while staying easy to use and easy to find on Google.

What we did

The work behind the numbers

  • Redesign around patient tasks: schedule, hours, pharmacy and locations
  • Site structure with clear service, location and provider pages
  • On-page SEO: titles, meta descriptions, headings, internal links and alt text
  • Content: FAQs, blog and news that answer real patient questions
  • GEO: structured, trustworthy answers AI tools can quote
  • Ongoing care: updates, landing pages and image optimization
How it grew

Four phases of growth

2022

Growth takes off

Monthly clicks rose from 11.5K to 30K, and impressions grew from 213K to more than 1.1M a month.

2023

Peak visibility

Clicks peaked at 42.2K a month in January; ranking keywords peaked at 42.3K in June.

2024

Holding steady

As Google search changed, the site held at about 20K clicks a month while referring domains passed 1,000.

2025 – 26

Better rankings

Average position improved from about 20 to 7.3, and impressions reached 2.47M a month.

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